Weed Aficionado Calls on Trista Okel to Address Industry Challenges, Inspire Fellow Entrepreneurs

Weed Aficionado featured Empower BodyCare Founder and CEO Trista Okel in an article for its Women Special Edition. The article discussed the challenges Trista overcame to establish a highly successful CBD brand, the importance of keeping up with quickly changing regulation and her hopes for the future.

Like many CBD entrepreneurs, Trista faced steep obstacles in starting her business. Among them was obtaining capital as a female entrepreneur in a young industry and having to redesign packaging multiple times to adhere to changing regulations. Trista also describes how she remained laser-focused on her mission to produce the highest-quality CBD topical products.

Trista’s hard work paid off — today, Empower BodyCare is among the most beloved and trusted CBD topicals brands on the market. Her products are found on store shelves across the nation and available for purchase online.

Read the full article.


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