By Trista Okel, CEO, Empower BodyCare
When shopping for CBD products, whether online or in your local store, it’s still the Wild West. How do you find trustworthy brands in a sea of CBD? Transparency is key.
Here are five tips on how to spot trustworthy brands.
- Always look for the amount of CBD in the product on the outer packaging. This information should be batch-specific, as each batch needs to be tested to confirm there weren’t discrepancies in the manufacturing process. Batch-testing is key to confirming the consistency of a product.
- Check the ingredient list. For topical products, make sure the hemp extract or CBD listed in the ingredients list is not the first ingredient listed. Companies are required to list ingredients by volume. Since CBD products are dosed by the milligram (mg) content, the likelihood of a topical product leading with CBD as the main ingredient will never happen.
- Does the product have an expiration or best by date? Unless it has a skin-irritating amount of preservatives in it, all products have a best by or expiration date. Trust companies that spell this out for you-it means they’ve conducted the research and know-how long their products will remain fresh.
- Look for the batch-specific Certificate of Analysis (CoA). The most reputable companies in the CBD market have QR codes and/or web addresses on the packaging that lead to a CoA from an accredited 3rd party testing lab for each batch.
What to look for on the CoA.
- Does the batch or lot number match?
- Potency? Does the amount of CBD in the bottle match the CoA?
- Heavy Metals? Hemp is a “bio-remediator,” which means it’s great for cleaning up toxic soil. But the toxins are then stored in the plant and when CBD is harvested from hemp plants, the toxins are concentrated in the extract with the CBD.
- Pesticides? We don’t want these in or on our bodies! Organic, please.
- Solvents? These can be left over in some CBD extracts after processing. No thank you.
- Microbiological Activity? This is a kinder, gentler way of saying yeast, mold, mildew, bacteria, a virus or two, you know, things you don’t want in your favorite lotion or skincare products.
There are a lot of inexperienced operators in the CBD market, so having the tools to determine which companies to purchase from can be tricky. These quick and easy ways to check up on a brand before you buy will help guide you in the flood of CBD products available today.